A corporate brand identity manual is all about setting standards and rules around the graphical representation of a company. It is crucial for companies to ensure that the customers see, think and perceive it in a consistent and memorable way.

An ideal corporate brand identity manual is one which is simple yet clear. dickenson delivers exactly that.

Our role
Your corporate identity impacts all aspects of your business. Having a strong and consistent identity throughout your communication and marketing efforts is the first step in building a solid image. Your website, brochures, advertisements and all other materials should be developed cohesively to enforce the corporate identity of your organisation and enable stakeholders to instantly identify with your organisation's spirit and message.

In case of large organisations that function in a decentralised manner across dispersed geographies, unintentional misuse of brand often takes place. Maintaining brand consistency becomes even more challenging when new people joining an organisation need to start from scratch. dickenson understands these complexities and excels in developing brand manuals that can steer your organisation through these challenges to attain a desired level of brand equity.

Corporate identity and logo design
Based on the foundation of experience and knowledge, team dickenson possesses the capabilities to create fresh identifiers and direct new emerging ideas in line with the original goals and objectives of a company, irrespective of its size. Recognising the importance of a consistent identity and message, our corporate identity manuals set the standards for all print and digital collaterals that are well matched with the company's brand culture.

We produce manuals for soft, online and hard copy usage, which can be updated frequently to encompass new identifiers as well as new applications of an identifier including Screen Based Applications, Brochures, Power Point Presentation Stencils, Report Covers, Press Releases, Publications, Event Collaterals and large format Media Standards.

We understand how a brand communicates with different types of people at different times and why a harmonised communication strategy is so vital. It is through this understanding that our team thrives in developing a strong corporate brand culture that builds enduring value for our clients.