Media Asset Management (MAM)

Dickenson Intellinetics has tied up with Vision-IT, the global leaders of Media Asset Management (MAM) and is the integration partner and reseller for PictureparkTM Solution in India.

As the economy evolves into technology driven businesses, an increasing number of companies are reaching a critical pain threshold in needing to control and manage their vast amounts of digital media assets. Technically speaking, a digital asset is any form of media that has been turned into a binary source. Media assets include everything from artwork, logos and photos to PowerPoint presentations, text documents and even e-mail, are proving to be valuable assets in terms of both productivity and company valuation. However, an asset is only an asset when you can find it, or you know that you have it in the first place.

The statistics tell a convincing story. According to research, an average of $8,200 per person per year is spent on file management activities which include searching, verification, organization, back-up and security. Creative professionals spend an average of 1 out of every 10 hours of their time on file management. Searches alone account for a full third of that time!

According to industry sources, the average media user manages over 7,000 files distributed over a variety of storage mediums. The average creative person looks for a media file 83 times a week and fails to find it 35% of the time. The research shows that digital asset management solutions will drop that figure to 5%.

Media Asset Management (MAM) saves not just time, but money Labor reduction is a primary contribution, allowing employees to spend less time locating assets and more time working on current projects. Re-purposing is another key benefit. The ability to find and research existing work facilitates the reuse of valuable creative assets from previous projects. A by-product of this benefit is faster development. The ability to take advantage of work performed on prior projects will reduce turnaround time. And last, but not least, workflow efficiency — MAM enforces a consistent workflow.

There are benefits which, though difficult to quantify, contribute substantially to the value of MAM. The process insures that only approved brand elements are used and are used in the proper context. The process automates the workflow, with the ability to keep track of version or routing the asset to its next destination. MAM helps to build relationships by supporting the ability to share assets over an extranet with clients and suppliers. In addition, with the ability to allow clients or other departments to observe creative works in progress, MAM fosters communication and collaboration.

In this backdrop, the workshop is aimed at providing you an insight in the world of MAM, which aims at saving time and money for the company.

Picturepark

To sustain and effectively manage digital assets . Picturepark™ is an easily operable, user-friendly Media Asset Management solution. It can organize the exchange of media data. These Media Assets are intended for the needs of various dialogue groups like Brand Owners, the graphic branches, agencies and consultants. Over the modules of Picturepark™, media data can be directly and automatically published in formatted manner on Websites or as printouts like product folders. Picturepark™ is offered as ASP or server-solution and has an open system architecture. Over an API-interface, Picturepark™ can be integrated without problem with other applications or systems

Software as a service ( SaaS)

SaaS is a model of software delivery where the software company provides maintenance, daily technical operation, and support for the software provided to their client. SaaS is a model of software delivery rather than a market segment; it assumes the software is delivered over the internet. Software can be delivered using this method to any market segment including home consumers, small business, medium and large business.